/' '1' /f/ / l/


6 L a th i an (LL;

Deveoping a great radio format is more than just sitting back and waiting for a bolt of inspiration. That’s why since Celador joined with a highly talented Scottish team to bid for east central Scotland’s new FM radio licence, we’ve set out to ‘listen‘.

Our team has been asking local people and advertisers what they want and what’s not available at present.




fe Edinburgh?

Finding considerable demand for a local ‘aclio station tailored for grown-ups over 40, we are now developing 4LiFE FM an exciting, vibrant radio format featuring a wide variety of

contemporary music, classic hits and tracks as well as quality and topical speech content.

We are committed to enhancing the radio mix in the area.

Visit www.4life.fm and give us your views.