Readership Survey 1996
Q6b. How easy or difficult is it to use the listings in The List?
Very easy Cl 1 Quite easy 0 2 Quite difficult Cl 3 Very difficult CI 4 Don’t use listings CI 5
Q7. What are your main reasons for reading/ looking at The List? PLEASE TICK UP TO THREE REASONS
Film section Cl 1 Theatre section CI 2 Music section CI 3 Art section CI 4 Clubs section Cl 5 Other listings Cl 6 Features _ Cl 7 Other reason PLEASE WRITE IN C] 8
Q8. How many times, on average, do you refer to your copy of The List each fortnight?
Once or twice 0 1 3—4 times CI 2 5-6 times 0 3 Over 7 times 0 4
Q9. How many people, apart from yourself, read your copy of The List?
No one else 0 1 One other C] 2 Two others D 3 Three others 0 4 Four others Cl 5 Five or more others 0 6
Q10. Which of these descriptions best fits your opinion of The List? Tick up to three statements that you agree with most to show your opinion of the magazine.
It’s essential reading
It’s too expensive
It's good value for money
It's aimed at young people
It’s entertaining
It’s boring
It’s aimed at people like me
Leisure Activities
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Q11. How much do you personally spend on entertainment each week, including tickets for cinema, theatre, concerts, pubs, clubs, drinks and eating out?
Under £10 0 1 £10-£19 D 2 £20-E29 Cl 3 £30-£39 Cl 4 £40-£49 CI 5 £50 or more C) 6 Q12. How often do you go to
Once a week 2-3 times
a month Cinema CI 1 D 2 Live music concert 0 1 D 2 Theatre 0 1 D 2 Exhibition/gallery O 1 D 2 Club O 1 CI 2 Restaurant CI 1 CI 2
Q13a. On average how many CDs, records and cassettes do you buy a year?
Q13b. On average how many books do you buy a year?
Q13c. On average how many videos do you buy a year?
CDs/records Books Videos
cassettes LessthanS' C11 01 D1 5-10 CI 2 C] 2 CI 2 11-15 D 3 CI 3 Cl 3 16-20 C] 4 D 4 CI 4 More than 20 CI 5 CI 5 D 5
Q13d. Do you use the Internet either for work or leisure?
Use Internet for work CI 1 Use Internet for leisure D 2 Don’t use Internet C] 3 Q14. Which of the following daily newspapers do you read regularly? Mon-Fri Sat The Herald [3 1 C] 1 The Scotsman D 2 C] 2 Daily Record Cl 3 CI 3 The Independent 0 4 Cl 4 The Guardian Cl 5 Cl 5 The Times Cl 6 D 6 Daily Mail [:1 7 CI 7 The Evening Times Cl 8 Cl 8 Evening News Cl 9 Cl 9 Other Cl 10 C] 10 Don’t read a daily newspaper D 11 Cl 11 Q15. Which of the following Sunday newspapers do you read regularly? Scotland on Sunday CI 1 Independent on Sunday CI 2 The Sunday Times Scotland CI 3 The Observer CI 4 Sunday Mail CI 5" Other CI 6 Don’t read a Sunday newspaper CI 7 Q16. Which of the following magazines do you read regularly? Big Issue Scotland CI 1 Bigwig CI 2 Elle CI 3 Empire CI 4 The Face CI 5 i-D CI 6 Loaded CI 7 M8 CI 8 Marie Claire CI 9 Mixmag CI 10 NME CI 11 Private Eye CI 12 Q CI 13 Select CI 14 Sky CI 15 Viz CI 16 Vox CI 17 Other CI 18 Don't read a magazine regularly CI 19 Once a month Occasionally Never 0 3 D 4 D 5 D 3 Cl 4 D 5 D 3 Cl 4 Cl 5 D 3 Cl 4 Cl 5 CI 3 D 4 CI 5 Cl 3 Cl 4 D 5
Q17. Which of these radio stations have you listened to in the last seven days?
BBC Radio Scotland Cl 1 Radio 1PM CI 2 Radio 2 CJ 3 Radio 3 CI 4 Radio4 CI 5 Classic FM CI 6 Virgin 1215 D 7 Scot PM El 8 Forth FM CI 9 Max AM [3 10 Clyde 1 FM CI 11 Clyde 2 AM Cl 12 Central FM CI 13 Other CI 14 Do not listen to the radio CI 15 Q18. Do you have cable or satellite TV? Have cable TV CI 1 Have satellite TV CI 2 Plan to get cable CI 3 Plan to get satellite CI 4 Don't plan to get either CI 5
Q19. If The List was not available, how would you find out what events/entertainment are on?
Newspapers D 1 Magazines CI 2 Posters Cl 3 Free publicity/leaflets D 4 Direct mail CI 5 Teletext D 6 Internet C] 7 About You Q20. Are you? Male CI 1 Female Cl Q21. What age are you? 17 or under CI 1 18-24 D 2 25-29 CI 3 30-34 C] 4 35-44 C! 5 45 or over Cl 6
Q22. Do you have children under 16 living in the household? Yes No
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Q23. Are you? Single Married Living with a partner
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Q24. Are you presently? Employed full time (more than 29 hours a week) Self employed/freelance Employed part time Unemployed At school At college/university/ further education Caring for house/children Retired
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Q25. Are you considering applying for jobs in the next three years?
Yes D 1 No D 2 Don't know CI 3
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