THE CLEAR,SMOOTH SPIRIT that we know as Bacardi rum has a history as colourful as it is turbulent.To have remained such a firm favourite for over 130 years however, was no mean feat. Don Facundo Bacardi knew that to truly deserve the title ‘King of Rums; the recipe he perfected in 1862 would require more than just brute strength. Kingliness as our founder realised, demands a depth, subtlety and strength of character that is quite literally, without equal. Don Facundo must have got something right because today, his creation stands as the undisputed world champion of spirit drinks. And despite the shaking of the earth, the howling of the wind and over

a century’s worth of slings, arrows, bullets and bombs, it hasn’t been beaten yet.

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