Tate Polarities

Two Adaptations by john Keates and

Ubu Roi and the Cherry Orchard Tuesday 1 June, 7.30pm £6/£2

An opportunity to experience two celebrated classics in one evening’s entertainment. Presented in the classic Fecund style, fusing individual performance with technological

forms ofvideo, projection and animated sound. Production contains strong language and scenes which some

people may find offensive.

BOX OFFICE: 0141 887 1010



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52 TIIE LIST 27 may—10 Jun 1999

A Direct Decade

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Partying in style recently was Angus White of Direct Distribution who threw a big birthday bash at Bargo in Glasgow to celebrate their tenth birthday. The night kicked off with a ceilidh band and plenty of free drink to get everyone in the mood. 015 Craig and Clyde took to the decks until Angus was ready to do a Gwyneth and thank everyone for coming and to introduce Drumatic who played a pulsating set of Brazilian grooves. The action shifted later to the Sub Club where more free beer was foolishly consumed and everyone partied until the small hours.

Direct Distribution was set up ten years'ago just as Glasgow was about to embark on its year long reign in 1990 as European Cultural Capital. Angus White had been 'flyering’ for some mates and realised there was not so much a gap in the market as a huge hole. He then carried out some research and found out that people were screaming for a reliable distribution service: Angus was in business and Direct Distribution was born.

The mission was, and remains to this day, to distribute leaflets, posters and brochures for the arts, entertainments and leisure industries straight into the hands of the people they want to reach. Initial venues using the service included the Theatre Royal, Citizen's Theatre and Third Eye Centre (now CCA), and since then the client base has grown, as has the company and



Angus gets direct

the number of staff employed. In fact it appears that half of Glasgow has worked for Direct Distribution at some point in their life.

The company has now established itself as an integral member of the cultural and tourism industries in Scotland and it is clear that distribution has now become a major part of its clients' marketing mix. Current campaigns include the distribution of all print for T in the Park, Glasgow 1999 UK City of Architecture & Design and the National Trust for Scotland. Direct Distribution plays a major role in keeping the public informed of what is happening and no form of distribution is too diverse: one of the most bizarre things they have handled were giant condom packs containing information on safe sex.

The company believe in working partnerships, as exemplified by their tenth birthday celebrations, which were carried out with the support of The List, Tennents, Bell, Sub Club, Bargo and CSP Printing. To mark the occasion, the company itself sponsored events such as the Tranquillity theatre production, the Celtic Connections brochure, Kosovo fundraising night and of course, the obligatory party.

Angus’ vision for the future of Direct Distribution was short but definite: 'Recover from the party then have a holidayl' After this spectacular shindig, the recovery time may be a bit longer than expected. (Jane Hamilton)

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