© 2 0 1 0 J a c k D a n i e l s .

A

l l r i g h t s

r e s e r v e d

. J A C K D A N I E L S a n d O L D N O

.

7 a r e

r e g i s t e r e d t r a d e m a r k s .

ONLY JACK DANIEL KNOWS WHAT OLD NO. 7 MEANS. AND WE WON’T BE HEARING FROM HIM ANYTIME SOON.

Was it the number seven train that carried his barrels across the land? Or was seven simply his lucky number? Truth is, no one knows the origin or significance of “Old No. 7” on our label.

Except Mr. Jack. And he’s not talking.

It’s no mystery. Always drink responsibly.