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How did you get that job?
Right now, we’re focused on planning
Schuh’s 30th birthday and the Schuh Welly Exchange. The 30th will be the
biggest ad campaign and promo that
we’ve ever run, while the Schuh Welly
Exchange is an exciting new project that will be visiting a number of UK
festivals this year. Watch this space for
more information!
Best/Worst Aspects? I can honestly say there are no bad bits to this job, although taking sales calls
isn’t my favourite thing. One aspect I really enjoy is interacting with Schuh
customers through our Facebook and Twitter pages. It’s great hearing their
reactions to campaigns, as well as their
general thoughts on the brand. What I love is knowing that I’m
potentially shaping the way customers
and the wider public see Schuh and I
thrive on being in a role where I can have fun and be creative. I get a real
kick out of seeing an idea go from its original seed to fruition – especially if
it goes on to be a successful campaign.
Name: Llara Geddes Job title: Marketing assistant
Company: Schuh
When did you start your job? I started in the marketing department in
January 2010 but have been with Schuh
So what does your job actually involve? One day I might be in the
office brainstorming ideas for press mail
outs – featuring our new collections – with our PR team, the next I might be
out at one of our stores coming up with
ideas to boost sales or footfall. When I’m in the office, I’m usually helping
since 1999! I worked my way through dream up new campaigns and
store management and then up through promotions. Any creative ideas we come
our head office customer service up with, whether for stores, online or
department, before deciding that I social media, we brainstorm as a team,
wanted to do something more creative. pad out, brainstorm and then it’s a case
Looking back, what advice would you give to a young Llara at the start of her career? Take a chance! If you think you might enjoy something, try it –
I then decided on marketing. of making it come to life.
especially while you’re young. My
current role was a big change and, at the time, a scary pay cut. I can honestly say I don’t regret it one single bit. Secondly, find your own way to be creative. At school I was terrible at drawing and painting so I always assumed that meant I wasn’t creative. That isn’t the case. Finally, make sure you keep learning and grab any training opportunities to make sure you stand out from the crowd. And finally . . . tell us more about the event management course you did at Edinburgh Napier? I wanted a course that I could fit in with my job. It was four intense fantastic days learning how to plan, conduct and evaluate events. I couldn’t believe that we learned from people who had worked on major events like the Sydney Olympics. Their theory and practical know-how was amazing. This will come in really handy with the Schuh Welly Exchange this year. Scotland is buzzing with events like the Edinburgh Festival, Fringe, T in the Park and the upcoming Commonwealth Games and the more we all get to learn from each other to make our events world-class the better.
Learn more at: www.napier.ac.uk
31 Mar–28 Apr 2011 THE LIST 125