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Today, hip hop helps market everything from burgers to perfume. Before it became such a bankable commodity, however, the only thing hip hop was interested in selling was itself. Far from cynical exploitation Janette Beckman’s photographs capture what is arguably the first golden

age of rap, the 805. From the early kitsch and glitz of Grandmaster Flash to the bravado poses of Run DMC and LL Cool J (pictured) to the ferocity of NWA and Public Enemy, Beckman photographs the attitude, stars and styles at their most vivid.

I The Breaks: Sn m' (ma Promn‘

7 982— ’990 Dl' Janette Beckman xs out now. on paweerse Books.